Am currently ensconced in The One Point's edit suite watching Pendulum's 'Watercolour' music promo (2010). It's a glorious piece of work, festooned in amorphous imagery, blue-tinged, anamorphic lens motif, CG'd astral metaphors, expensive-looking slo-mo performance -- plus, of course, a brilliant song. Business-wise, everything a music promo should be: exciting, engaging, memorable, innovative and, moreover, marketable. I've no idea who's produced it, but they've done the Australian-British electrorock outfit proud. It looks like it cost a fortune.